Do you have an outstanding album on the way that you want to be reviewed for maximum appearance and submissions? Undoubtedly, music agencies and promoters tend to review music and albums to pay attention to every little detail of the music you create.
However, these 7 tips you need to know for getting an album review will help you save time and energy and give you an advantage over other independent artists.
Let’s get started!
- 1 – Why Should You Get An Album Review?
- 2 – Do Your Own Research And Find The Right Channel
- 3 – Don’t Wait For The Permission
- 4 – First Impression Is The Last Impression
- 5 – Use Physical Copies For More Exposure
- 6 – Send The Right Format Of The Music
- 7 – Market Your Review Like a Pro
1 – Why Should You Get An Album Review?
Getting your albums reviewed is an efficient marketing strategy that allows you to act as professionally as possible. However, many DIY music artists don’t consider spending thousands of dollars on traditional marketing via promo agencies and labels.
On the other hand, getting a review for your album or song improves the visibility of your music in front of a new audience (who are not yet your fans). In addition, event organizers and hosts may also need to read reviews as a strong reference before booking.
Getting album reviews is the best way of showing the credibility of your work by promoting your release on multiple social channels.
Lastly, getting an authentic and critical review of your music allows you to improve. If you see the same flaw in several reviews, then it’s worth it to improve it next time.
2 – Do Your Own Research And Find The Right Channel
If you want to stay one step ahead of your competitors, do extraordinary research and find the right international and national publishing channels, such as magazines and blogs.
Another notable factor you should consider is that every blog or channel has its requirements or specialty for publishing reviews in a specific music genre. Use the help of Google Trends and analyze the search volume for your music genre.
You will see plenty of magazines and blogs tailored to your needs even in your local language.
For example, if you type “Best Music Review Websites” on Google Search you will find us right there at the top of the search… These platforms at the top are the most to submit your album to for review.
3 – Don’t Wait For The Permission
Now that you have a great list of potential and reputable (online) magazines and blogs, it’s time to move on to the second step. Make the recipient’s life as convenient as possible by making the first contact straight to the point.
You shouldn’t ask the music magazine or blog in a long (or short) email whether you can send music. The recipient will only be annoyed by this additional step, which will only add to the workload.
In addition, salespeople should avoid following up and forcing answers. You will hear back from them if it fits.
Don’t be afraid to ask again after a few days or a week. It is possible that the email was lost. Please don’t be disappointed if you do not hear back and try again with the next release.
4 – First Impression Is The Last Impression
It would be great if you structure your request in an efficient and practical way. If you are approaching a magazine or blog that has thousands of traffic a month, they might be getting hundreds of emails daily and yours is just another to them.
However, you should add something unique and more valuable stuff into your email so that it won’t end up in the trash and get a click. Another major mistake that most people do is sending emails without adding relevant links.
So, if you are thinking that they will search for you online in their spare time, then you get it wrong!
Best Way To Structure Your Email
Write a short introductory paragraph about you and your band and highlight your main concern. You should create a structure like that:
- Band: (Your Band Name)
- Album Name
- Release Date
- Music Genre
- Sounds Like
- Streaming Link
- Download Link
- Video Link: (If you have any)
5 – Use Physical Copies For More Exposure
The physical copy of an album tends to be more successful compared to a digital copy. However, it is not necessary for the first time to approach or send without being asked.
The best you can do here is make a selfless offer instead in the first note of your email before closing.
6 – Send The Right Format Of The Music
Below, we have mentioned the list of formats that you should mostly use for more optimal back response:
- The best formats you should send are MP3 and WAV. it depends on your receiver whether he prefers quality or download time.
- Avoid using exotic file formats such as OGG, FLAC, and APE
- Do not use special time of file format that requires the recipient to download an extension or software to decode
- It would be great if you send the file format that has convenient access to downloading files via a link without registering or signing up.
7 – Market Your Review Like a Pro
One of the best ways to get maximum visibility is to arrange a campaign with reputable magazines or blogs. After that, encourage your fans and readers to share a review with your unique hashtag
In this way, you will secure maximum visibility and engage your readers like a pro. The more people will interact with the review via Google forms, CTRs, and time duration on your review, the more Google will consider it as a valuable piece and will give you ranking in return. the best part is that when bloggers discover a trending review online, they will likely jump on it and that is a free review for you!
Keep making awesome music!