Larry June – Doing It For Me (Album Review)

Doing It For Me, Album Review

Larry June, an independent hip-hop artist hailing from San Francisco, CA, stands out in the music industry for his relentless work ethic and unique brand messaging. Releasing multiple projects annually, Larry offers a refreshing change from the often self-destructive themes prevalent in hip-hop, advocating for healthier living through his lyrics. With his latest release, Doing It For Me, marking his 16th project, Larry continues to flood the market with his distinctive sound and ethos.

High Output and Healthy Living

Larry June’s career is a testament to the power of independence in the music industry. Unlike many artists tied to major labels, Larry consistently manages to release more music each year. His high output underscores a relentless commitment to his craft, ensuring that his fanbase always has fresh material. More impressively, Larry uses his platform to promote a healthier lifestyle – a stark contrast to the often substance-dependent culture in rap.

While he occasionally dabbles in mentions of luxury items like high-end watches and cars, Larry equally emphasizes the importance of healthy eating, juicing, and staying active. This balance allows him to promote a lifestyle that values wellness without sacrificing the aspirational elements that attract many to hip-hop. Larry seamlessly incorporates these themes into his brand, extending it from music to his successful clothing and accessories line, Midnight Organic.

Doing It For Me – A Blend of Wellness and Luxury

Doing It For Me is emblematic of Larry’s approach. The album spans 15 tracks, featuring themes of self-determination, asset acquisition, and personal wellness. Standout tracks include:

“From Uncle Herm Pt. 5”

“Magnum P.I.”

“Three Piece”

“Meet Me in Napa”

“Breakfast in Gold Coast”

“Imported Couches”

“Cleaning My Spot (Interlude)”

“Dreams”

These tracks are deliberate. Songs like “From Uncle Herm Pt. 5” and “Magnum PI” reflect deeply on themes of self-determination, while “Meet Me in Napa,” “Breakfast in Gold Coast” and “Imported Couches” highlight his love of travel and luxury. The Cleaning My Spot Interlude nods back to a similar track, “Watering My Plants”, from his 2020 album Adjust to the Game, emphasizing Larry’s commitment to self-care and positive energy.

Differing Views in the Music Industry

Larry June’s approach hasn’t been without critique. Some argue that his message of wellness might alienate fans who prefer the more traditional, harder-edged themes in rap. However, Larry’s success counters these claims, proving that there is a large audience for his brand of luxury rap blended with healthy living.

On the other side, supporters highlight the rarity and importance of his message. In an industry where artists often rely on themes of excess and vice to attract an audience, Larry’s success in promoting health and wealth offers a compelling counter-narrative.

By blending health and luxury in his music, Larry June makes an impactful statement that capitalism and wellness can indeed coexist.

Final Thoughts

Larry June’s work ethic and unique approach to hip-hop serve as a refreshing deviation from industry norms. His ability to consistently release high-quality music while promoting healthier lifestyle choices sets him apart. With Doing It For Me, Larry not only delivers another impressive project but also continues to build on his brand, blending luxury and wellness seamlessly.

Given his rapid production pace, it wouldn’t be surprising if Larry June released another project before the year ends. Additionally, his upcoming tour this fall is an exciting opportunity for fans to experience his music live. As someone attending his Washington DC show at the Howard Theater on October 15, 2024, I am eager to share insights from his live performance alongside this album review.

Here are my ratings for each song on a scale of 0-4

From Uncle Herm, Pt. 5 -4

Magnum P.I, -4

Morning Calculations -1

A Little While -2

Stinson Beach – 1

Real Talk, Pt. 2- 3

Three Piece -3

Where I’m Going -1

Meet Me In Napa -3

Breakfast in Gold Coast -2

Imported Couches -4

Cleaning My Spot (Interlude)- 4

Like a Mack -3

Dreams -4

Money Bag -2

Score/Good: This album possesses excellent production, a refreshing range of lyrical content, and good storytelling. It is a perfect album to listen to on a scenic drive, or during time spent outdoors and will surely increase in appeal over multiple listens. 

[We rank singles, EPs, and albums on a scale of Poor, Mediocre, Good, Excellent, and Outstanding]